Now that just about everyone on the planet is walking around with a phone in their pockets, why on earth would anyone want to fork out a load of money for a watch? Every time you glance at your phone you can clearly see what the time is, and you never even have to worry about setting the time either because most operating systems do it automatically these days.

The fact of the matter is, a watch is so much more than just an instrument that records time. A watch is of course a timepiece, but it is also a fashion accessory; another way for people to express their individuality.

Invicta Watches – A Brief History

Invicta is the Latin word for INVINCIBLE, and millions of people all around the world will agree that it is a fitting name for this particular brand of watch. Originally founded in Switzerland in 1837, the company’s goal has always been about offering high quality watches at prices which ordinary working class people can afford. Even today, Invicta watch prices represent astonishingly good value for money.

Like most other well known time brands, the dramatic quartz movement of the 1970’s drove Invicta to the very brink of extinction. Nonetheless, after firmly reestablishing itself in 1990, the company once again proved that it was a force to be reckoned with, and this was never more apparent than it was in the year 2000 when they started designing their range of oversized watches such as their iconic Ocean Ghost dive watch.

Interestingly, Invicta is still privately owned and operated, and the company now has more than 30 watch collections on offer to suit all tastes and budgets of regular consumers and collectors alike.

Finding the Best Invicta Bargains

Most well established jewelry shops that stock watches will have at least a few different Invicta watches on offer, but because they only have a limited amount of space, variety is usually very limited. After all, jewelry shop owners also want to stock other brands, and one can’t really blame them.

Online merchants are without question a far better option, and particularly if you are looking for variety. These retailers don’t need to have premises in a busy part of the city or in a big shopping mall where rents are often astronomical. Instead, they can make use of huge warehouses that cost a fraction of the price.

Not only does this allow them to carry significantly more stock, but it also allows them to sell their watches considerably cheaper than regular brick and mortar stores. Some online discount stores sell hundreds of watches every single day, so they also afford to make less profit per sale than their high street competitors.

Avoiding Fake Invicta Watches

When it comes to fake watches, many people wrongly believe that criminals are only interested in targeting the most expensive brands. Unfortunately, a lot of people have discovered otherwise when they have bought an affordable watch and then later discovered it was a fake. Criminals actually find it harder to sell fake “top of the range” brand name watches because when people are spending thousands of dollars they tend to be extra cautious.

Invicta watch prices vary considerably, and the watches themselves appeal to a very wide audience which has in turn made them a good target for fraudsters. It is very difficult for the average person to tell the difference between a real Invicta and a fake Invicta. You should however look for the Invicta logo on the strap or bracelet; on the watch itself, and on the box it comes in. Additionally, it should also come with a certificate of authenticity.

Despite taking the above precautions, you could still end up with a fake, and for this reason, it is really recommended that you only buy your Invicta from a trusted and well established retailer. Read one or two reviews of the company in question, and look to see what sort of comments other customers have been leaving. If the company has been selling fakes, you can be sure that at least a few customers will have picked up on it.

One thing is certain: if you buy an Invicta watch and you buy it from a reputable trader, you are going to end up with a watch that will almost certainly keep going for a very long time.